There are a lot of metrics out there we can use to how positive a user experience is. We can look at “time on site” to see how long someone uses a web site. We can look at “return visits” to see how many times someone returns to a web site. (…)
Here’s a simpler but just as interesting metric you might try to measure:
How long does it take for a new visitor/customer to be delighted using your product or service?
Here are a few things you might measure:
- Time to positive feedback – How long until someone gives you a thumbs up?
- Time to smile – If you interact with people face-to-face, how long does it take for someone to smile at you?
- Time to share – If you have a sharing feature, are people using it? Or, are they sharing it with social media or word-of-mouth?
- Time to create & save – How long until someone saves something that you let them create?
Przeczytaj więcej w artykule Time to Delight w serwisie – 52 Weeks of UX.
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