Wyrwane z kontekstu – “Care of a Corporate Cash Cow”

  • Naming the usability observation room the “executive lounge” helps invite executives to observe user testing.
  • Marriott recently added the consumer as a stakeholder in their product development process.
  • The Marriott homepage redesign was the most researched project ever at Marriott. It had 14 rounds of testing.
  • The team learned most people don’t like change. Customer service lines were lit up by their most valuable customers (elite members) protesting the new site changes. Overall satisfaction with Marriott.com dropped upon release.

Zrodlo: Web App Masters: Care of a Corporate Cash Cow