Archives for December 2011
What types of information are being shared?
The majority of respondents reported sharing several different types of information through Facebook (see Figure 2). Most commonly, respondents shared videos (70%), photos (67%), fun/humor (66%), music (60%), hobbies (57%), news articles (57%), or general information (57%). Of those respondents, fewer (34% – 47%) reported sharing school/research information, local information, or sports. Less than a third of respondents reported sharing products, books, or recipes.
Respondents were asked about their default sharing settings and how often they customized posts when sharing links. The majority of respondents reported their default sharing settings for posting updates was set to “Friends Only” (58%). Relatively few respondents used customized settings as their default group (8%). When respondents were asked how often they do customize sharing, the majority stated they do not customize, but instead use their default sharing settings (56%). Approximately 25% of respondents customized some posts, while more frequent customization, half of their postings or greater, occurred less often (> 20%).
In 14 bakeries we tested the effect of different messages associated with a fundraising solicitation. An opaque moneybox was placed near the cash register with a message explaining on a first line that the solicitation was for a humanitarian project for African children conducted by students. On the second line the words “DONATING = LOVING” (loving condition), “DONATING = HELPING” (helping condition), or no inscription (control) appeared. The second line was changed each day and for each bakery according to a random distribution. Results showed that more donations (almost two times more) were made in the loving condition compared to the two others, whereas there was no difference between the helping and the control conditions.
Źródło: The effect of the word ‘‘love’’ on compliance to a request for humanitarian aid: An evaluation in a field setting, Nicolas Gueguen and Lubomir Lamy, SOCIAL INFLUENCE 2011, 6 (4), 249–258, Psycology Press