Principle: Say something nice in the opening paragraph
Every report you ever write from this day until the day you die should start out by saying something nice about the product or service you are reviewing. Then you can get down to business.
Here is how you might have started your report, even if you hated the site as much as you apparently do:
The current website is pleasing in appearance, fits nicely on a variety of screen sizes, and the graphics are clean and crisp. What follows are recommendations that build on that strong base. The recommendations should help you garner new clients and better support your existing client base by….
Cały artykuł źródłowy wart jest przeczytania. Polecam!
Źródło: Bruce Tognazzini, Ask Tog: How to Deliver a Report Without Getting Lynched
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