Wyrwane z kontekstu – “Message and Medium”

• You can only have one primary message in which every word has been poured over and has deep meaning. It needs to be laser-focused as all other messages will be born from this one. Make it recognizable and memorable. 3-6 secondary messages can support the primary message. They should provide context for audience, the type of task and information you are presenting, and so on. The remaining 1,000s of details support your primary messages.
• In one second the user should understand generally where they are–largely driven by visuals and functionality. If we can keep people for 10 seconds, they should understand our primary message. If they stay for two minutes, some secondary messages should be getting through.

Źródło: An Event Apart: Message and Medium.