In user experience we trust

The much more fundamental problem is caused by the business models of the service providers, whether they be for radio or television, cable or satellite, telephone or mobile phone. Each of these providers wish to maximize their profit while simultaneously minimizing that of their competition. They try to enforce proprietary standards, locking people into their own distribution: Think proprietary digital rights management systems for music, movies and books, think locked cellular phones, think region codes on movie DVDs, think overly restrictive copyrights on content and over-inclusive patents on inventions and ideas. Each system has some basis in logic and business, each has some legitimate reason for existence. But these systems are implemented and enforced in ways that restrict them far beyond what is necessary — even to the point of reducing creativity and hurting individuals.

More and more of our open, universal networks are becoming locked down, available only from within the walls erected by corporate interests. This is how a number of our early communication services started: they were walled gardens with all news, entertainment and information locked away inside, accessible only to members. This is the model being followed in todays television world of cable and satellite delivery — it threatens to be the model of all service and content providers.

Źródło: I Have Seen the Future and I Am Opposed, Don Norman