Wyrwane z kontekstu – “The five W’s of User Experience”

Who, What, Where, When, Why (and How – it ends with a “w” cut me some slack). In school we were taught that these fundamental questions must be addressed in the process of creating a strong argument and delivering a legitimate story. In the world of User Experience, being able to accurately answer these 5 questions can be the difference between a product that instantly resonates with the customer and one that quickly makes its’ way to the Startup Graveyard. (…)

  • What problem are we trying to solve?
  • Who is the customer?
  • Where can we improve on existing patterns and solutions?
  • When should we begin to get user feedback?
  • Why does our product solve the problem?
  • How can data help you understand what you are building?

Źródło: The five w’s of UX , seria 52 weeks of UX

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