Wyrwane z kontekstu – ROI of faceted navigation

I’ve only been able to find a few studies or case studies reporting a measureable ROI of faceted navigation. There are lots of variables in play, and definitively showing measureable gains directly to faceted navigation can be tricky. But a simple before-and-after comparison should be possible.

One helpful sources is Endeca’s case studies. Examples of ROI include:

  • Kiddicare.com: 100% increase in conversion rates; 100% increase in sales; Additional 100% increase in conversion rates with PowerReviews
  • AutoScout 24: 5% increase in lead generation to dealers; 70% decrease in no results found
  • Otto Group: 130% increase in conversion rates; Doubled conversion rates for visitors originating from pay-per-click marketing programs; Search failure rate decreased from over 33% to 0.5%

Źródło: ROI Of Faceted Navigation?, James Kalbach, Experiencing Information

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