If you have a product or service where context of use directly impacts on the user experience, consider these top tips when simulating context of use in the lab:
- Let users experience the whole experience – Don’t force users down one single path. Instead allow users to explore the entirety of a system or site, even if parts are less developed
- Consider physical factors – think about the physical set up e.g. the height, distance, angle and physical restrictions of the device/interface that will be used
- Consider sensory factors which may distract the user from the task at hand and think about which of these can be brought into the lab
- Consider factors which may normally enhance an experience – for example offer drinks and snacks when testing something designed to be used by a group of friends on a Friday night.