There are some important things to consider when determining the best means of implementing these kinds of freemium strategies. It’s essential that a free sample of premium features provides real value. If it does not, users will not respond, because the free sample doesn’t really function as a reinforcer. At the same time, it’s important that the free sample doesn’t completely fulfill their needs. In the words of Walt Disney, “Always leave them wanting more”.
Źródło: Getting the Most Out of the Freemium Model, Demetrius Madriga & Bryan McClain, UXmatters.
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