More than a third of companies (37%) use site search technology which is free, and this number increases to 56% for companies with a turnover of less than £10 million. A third of companies (33%) say the cost of site search is included within other software fees.
Many seem to think site search technology is worth the investment, as those using specialist site search vendors are most likely to be satisfied. A quarter of these companies say they are very satisfied (25%) and a further 36% say they are “quite satisfied”.
Users have a low tolerance of poor site search performance, and if they cannot find what they are looking for, they are likely to abandon the site and look elsewhere.
On average just 50% of site searches were successful, and 40% of responding companies were not even aware of the success rates. There is room for improvement here, as well as in the method of measurement.
Źródło: Half of site searches are unsuccessful: report, E-consultany
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