Grafika – Switch due to poor customer service

Companies are missing the chance to set the right expectations at the onset of the customer relationship. Industry-specific switching behavior remains considerable, especially in emerging markets. In aggregate, two in three consumers switched companies  in the past year in at least one of the  industries covered by the survey due to poor  customer service.

Źródło: Accenture 2011 Global Consumer Research Study (PDF), Accenture