Wyrwane z kontekstu – Average app loses

Based on Quettra’s data, we can see that the average app loses 77% of its DAUs (Daily Active Users)  within the first 3 days after the install. Within 30 days, it’s lost 90% of DAUs. Within 90 days, it’s over 95%. Stunning. The other way to say this is that the average app mostly loses its entire userbase within a few months, which is why of the >1.5 million apps in the Google Play store, only a few thousand sustain meaningful traffic (…)

Users try out a lot of apps but decide which ones they want to ‘stop using’ within the first 3-7 days. For ‘decent’ apps, the majority of users retained for 7 days stick around much longer. The key to success is to get the users hooked during that critical first 3-7 day period.

Źródło: New data shows losing 80% of mobile users is normal, and why the best apps do better, Andrew Chen, andrewchen.co

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