Wyrwane z kontekstu – The rise and fail of the Guardian Facebook app

I’ve observed a lot of user testing sessions where people are very nervous about clicking any kind of Facebook sign-in or integration button, expressing concern that they don’t know what it will do, and don’t want everybody to know everything that they are reading.

This must be a worry for Facebook, although it isn’t by any means universal. Only yesterday I observed a session where a woman explained that she was more than happy to share whatever news she was reading. “There is no secret in reading the newspaper. It isn’t porn” she said. But the longer legacy of “frictionless sharing” might not be lots of rows logged in a database somewhere, but an impact on the willingness of users to activate features that involve Facebook.

Źródło: The rise and #fail of the Guardian Facebook app, Martin Belam, Currybetdotnet

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