The UX process in Nokia is seeking both to design for new experiences and to continuously improve existing solutions. The process consists of two principal strategies: UX target setting and UX improvement.
The process starts by examining user needs and behaviors. We innovate new concepts by reflecting user data with market insights and technological opportunities. We start UX evaluations for the concepts as early as possible, since the earlier we can spot the pros and cons of each concept, the more effective the development process will be. Defining UX targets early in the process helps to set common and measurable directions for both research and development.
Źródło: User Experience Evaluation in Nokia, Virpi Roto, Pekka Ketola, Susan Huotari, UXEM workshop CHI’2008
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