Archives for June 2015

Wyrwane z kontekstu – Giving design the wrong reputation

Don Norman, ex-Apple, człowiek który stworzył pojęcie i podwaliny user experience:

I am extremely annoyed by the cult of design that now pervades the world, namely that design is making things look pretty. I thought we had gotten over that. Well, Jobs and Ive has brought it back.

Our gesture-based tools — both Apple and Google’s Android — are more attractive than before, less usable. Nice, attractive fonts, too tiny and too low contrast to be legible. No more discoverability (we lost menus and important signifiers), nor more feedback, no more recoverability (every so often you can shake your device and it will undo, but not only is this bizarre, there is no way of knowing where this is true. More attractive, less usable. Yet corporations all over are gloating over the power of design.

Grr. I could go on at length — and one of these days I will. And in a more public forum than this one.

Do I want attractive things? Of course. But I also want understandable things, functional things.

Apple and its followers (Yes, Google, I’m talking about you) have given design the wrong reputation.

Źródło: Giving design the wrong reputation, Don Norman, PhD-List

Wideo – Susan Kare – projektantka, ikonografka

Prezentacja kobiety-legendy, ikonografki, autorki uśmiechniętego maka z 1982 roku, fontu Chicago i Monaco, ikon z Windowsów 3.0i czy kart z kultowego pasjansa. Warto. Bardzo polecam.

Źródło: Susan Kare, Iconographer (EG8), e.g. na Vimeo.

Wyrwane z kontekstu – Average app loses

Based on Quettra’s data, we can see that the average app loses 77% of its DAUs (Daily Active Users)  within the first 3 days after the install. Within 30 days, it’s lost 90% of DAUs. Within 90 days, it’s over 95%. Stunning. The other way to say this is that the average app mostly loses its entire userbase within a few months, which is why of the >1.5 million apps in the Google Play store, only a few thousand sustain meaningful traffic (…)

Users try out a lot of apps but decide which ones they want to ‘stop using’ within the first 3-7 days. For ‘decent’ apps, the majority of users retained for 7 days stick around much longer. The key to success is to get the users hooked during that critical first 3-7 day period.

Źródło: New data shows losing 80% of mobile users is normal, and why the best apps do better, Andrew Chen,