Wyrwane z kontekstu – Understanding The Intricate Digital Behaviors Of Young Consumers

Many brands are looking to social media as a strong digital channel to communicate with these consumers, since it’s where 12- to 17-year-olds are spending so much time. But research shows that it is important to consider more than just consumers’ propensity to use a specific channel: Almost half of 12- to 17-year-olds don’t think brands should have a presence using social tools at all (…)

More than half of 12- to 17-year-olds are using social networks to stay in touch with friends – they’re using this channel as an extension of communication with their offline friends. This explains why only 6% want to be friends with a brand on one of these sites — putting up a Facebook page for your brand is like trying to force yourself into their social circles.

Źródło: Understanding The Intricate Digital Behaviors Of Young, Jacqueline Anderson, Reineke Reitsma, Erica Sorensen, Forrester Research