11. Consistent design and navigation needn’t mean one-size-fits-all: Users should always know they’re on one of your websites, even if they all look very different. Most importantly of all, they know they won’t ever get lost.
12. Accessibility is not an optional extra: Sites designed that way from the ground up work better for all users
Źródło, The BBC’s Fifteen Web Principles, Tom Loosemore, Tomski.com – Tom Loosemore’s Blog
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