Wyrwane z kontekstu – How to tell managers they’re wrong about UX research and still get hired

Clients are often deluded into thinking they know their users well. Agencies are often complicit in this and can get swayed by the client’s view of the user, rather than doing their own research. It’s difficult to tell clients they’re wrong — and even more difficult to ask them for the money to pay for the research to prove it.

Źródło:  How to tell managers they’re wrong about UX research and still get hired, David Travis, UserFocus

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